It is a broad term that refers to the use of a variety of digital channels to reach and engage customers online. This can include tactics such as search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, affiliate marketing, and mobile app advertising.
What is Digital Marketing?
Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. It involves creating and sharing content that attracts, engages, and converts customers. Some common digital tactics include:
- Search engine optimization (SEO)
- Content marketing
- Social Media Marketing
- Email marketing
- Pay-per-click (PPC) advertising
- Affiliate Marketing
- Mobile App Advertising
Scope of Digital Marketing
The scope is quite broad and includes a range of tactics and strategies that businesses can use to reach customers online. Some of the key areas of focus within digital marketing include:
Search engine optimization (SEO): This involves optimizing a website to rank highly in search engine results for specific keywords.
Content marketing: This involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Social media marketing: This involves using social media platforms to connect with customers and promote a business.
Email marketing: This involves using email to send targeted messages to a company’s customer base.
Pay-per-click (PPC) Advertising: This involves placing online ads that only charge the advertiser when the ad is clicked.
Affiliate Marketing: This involves promoting a company’s products or services on behalf of that company in exchange for a commission on sales.
Mobile App Advertising: This involves promoting a business’s mobile app through various channels.
Overall, the goal of digital marketing is to connect with customers and promote a business through the use of digital channels.